Tour Business Management Model in Thailand

Abstract

The research aimed to 1) identify the tour business management factors and 2) develop a tour business management model. The Delphi method was used in this research. The statistics used were median and interquartile range. Based on the purposive sampling, seventeen entrepreneurs were interviewed in depth and answered the questionnaire and nine experienced of the tour business and related fields were test the reliability of model by focus group. The results showed that 1) there were three components for the tour business management model which are (1) the management 5 elements, (2) the service quality 5 elements and (3) the service marketing 7 elements and 2) tour business management model was divided to five steps which are (1) policies and strategies (2) method (3) development (4) innovation and (5) quality